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MarketShare
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MarketShare
is a cooperative, public prospecting database available to
all mailers. It is made up of more than 275 of the industry's
leading:
• Catalog Buyer Lists
• Publishing Lists
• Book Buyers Lists
• Magazine Lists
• Continuity Programs
• Donor Lists
MarketShare
consists of approximately 98 Million Consumers at 85 Million
Households. It is direct mail response generated. Every
record on MarketShare has purchased, subscribed or donated
through a mail order transaction. MarketShare enables
mailers to profitably develop new markets, expand coverage
in existing markets, and revive old markets.
The strength of MarketShare is the wealth of transactional
data available. Transactional RFM data such as recency, purchase
amount, number of purchases, product category, is highly selectable
from the database.
In addition to the transactional data supplied by participants,
MarketShare has been appended with demographic (Age, income,
presence of children, etc,) and psychographic (Lifestyle data)
to allow for even more precise targeting).
Update Schedule: Monthly, at the end of each month.
How MarketShare is different than other consumer databases:
• It's Direct Mail Sold- Some of the other databases
are created solely from compiled data.
• Even though participation in MarketShare offers mailers
numerous advantages, we do not require them to contribute
names to use MarketShare. It is available for all mailers.
Most cooperative databases require participation to use the
names.
• MarketShare is broker friendly, unlike many other
cooperative databases.
• While some databases focus on publishing and others
on catalog buyers, MarketShare offers mailers the ability
to market to buyers, subscribers and donors.
• MarketShare offers mailers access to multi-channel
data. In addition to direct mail transactional data,
MarketShare also offers retail, online and telemarketing purchase
behavior data.
• Modeling services are available to all mailers- not
just the MarketShare list participants.
• MarketShare list participants receive list rental
revenue when other mailers select their names.
MarketShare
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CPI
The Next Generation
in Lifestyle Data.
Consumer Passion Index is a fresh new source of lifestyle
indicators created from Multi-sourced transactional data.
Click here to open
CPI
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KableKonnect
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KableKonnect
Six million subscribers to niche market
publications resulting in a database unlike any other on the
market today. Consisting of over 100 subscriber lists,
a series of niche market segments have been developed to allow
end users to pinpoint their distinct target audiences - Alternative
Health,Collectibles, Country Decorating, Crafts, Outdoors,
Woodworking and many more.
Adult
Entertainment
Computers
Gardening
Outdoors
Alternative HealthCooking
Golf
Science/ Tech
Christians
Country Decorating
Gourmet
SportsCollectibles
Crafts
Men's Hobbies
Woodworking
More
niche markets are available.
KableKonnect is a joint venture between Kable News Companyand
Mal Dunn Associates.
In addition to the source data and niche categories, mailers
have access to demographic and lifestyle data that has been
appended to these subscribers.
Update Schedule: Quarterly
KableKonnect
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PostalNet
PostalNet consists
of more than 83 million Internet sourced consumers at postal
address. This
multi-sourced database is made up of consumers who have made
online purchases, registered their retail purchases online,
responded to Internet surveys, or requested information on
products and services at various websites.
PostalNet... The Multi-Dimensional Database
79 Million Internet Active Consumers, of which...
• 57 Million have been identified as active mail order
buyers.
• 44 Million have a confirmed opt-in email address,
available for email marketing and multi-channel campaigns.
• 23 Million Multi-channel buyers- Consumers identified
as making online and offline purchases- and can be targeted
through postal, email or both.
In addition to purchase data, demographic and lifestyle selects
are also available.
Update Schedule: Quarterly |
